There are IMAX 3D theaters, and then 4DX, which lets viewers experience moving seats, wind, fog, rain, lightning, and even get tickled throughout films. “There’s what we call a ‘tickler’ behind your calves. It’s programmed during certain movements to go really fast back and forth so you feel a little vibration on the back of your legs. Our biggest market right now is China were we have over 50 screens right now,” said Ken Thewes, Chief Marking Officer at Regal Entertainment Group to FOX Business. Continue reading for another video and more information.
“Ticket prices range from $25 to $30 per person. Regal says consumers can expect about an eight dollar up charge for the ‘immersive cinematic experience.’ And, they say the experience is bringing people back to the theaters,” reports Yahoo News.