In honor of 7-11-11, 7-Eleven is offering free Slurpees today at stores across the country. According to senior vice president of merchandising, marketing and logistics, Jesus Delgado-Jenkins, “7-Eleven day and giving away free Slurpee beverages is our way of thanking customers for their patronage throughout the year and showing appreciation for their support.” Continue reading to see some Domo 7-11 commercials.

As fans of the drink and those trying to escape the summer heat suffer the brain freezing side effects of the slush, the company enjoys a promotion that has projected giveaways of five million Slurpees. That figure is compounded by social media endorsements, putting it far above their 2007 figure of three million give-a-ways.

[via CBSNews]