Michael Jordan-Kobe Bryant Dual Autographed Logoman Card Sets New Standard by Fetching $12.9-Million at Auction

Photo credit: Heritage-Auctions
One basketball card changed the course of sports collectibles history today. Heritage Auctions sold the world’s only 2007-08 Upper Deck Exquisite Collection Michael Jordan-Kobe Bryant Dual Logoman Autographs card for $12.932 million, the highest price ever paid for a trading card at auction.

This card, with patches from game-worn NBA jerseys and autographs from two of the all-time greats, beats the previous record holder, a 1952 Topps Mickey Mantle card that sold for $12.6 million in 2022. Jordan is a collector’s market monster, having won 6 NBA championships and a cultural impact that goes beyond sports. According to GemRate, his cards have generated $34.1 million in sales on eBay from January to July 2025, nearly $10 million more than the next closest athlete. Bryant, whose birthday was yesterday, is 4th with $15.2 million in card sales this year. Together, their signatures on one card is the holy grail for collectors.

The Dual Logoman features patches from game-worn jerseys, including a gold NBA logo from Jordan’s 1996-97 season, the league’s 50th anniversary. Chris Ivy, Heritage Auctions’ director of sports auctions, called it “the ultimate” for modern card collectors, “another can’t be made.” Unlike mass produced cards where condition grade drives price, this card’s PSA 6 didn’t hurt its value. A standard 1986 Fleer Jordan card in PSA 6 sells for a few thousand dollars, while a PSA 10 can fetch nearly $200,000. But for a one-of-a-kind item like this, the grade takes a backseat to its uniqueness.


Heritage Auctions had estimated the card would bring at least $6 million, more than the $5.2 million paid for a 2003-04 Exquisite Collection LeBron James rookie card in 2021. But the bidding war, with 82 offers, more than doubled that. The previous owner had the card for over a decade and turned down private offers in the “high seven figures” and chose the open auction to let its value go nuts. Ivy said the strategy worked as new collectors emerged and the price rose to a level that reflects the card’s cultural significance. The sale comes just weeks after a $2.3 million private sale of a Kobe Bryant 2015-16 Panini Flawless Logoman card, proof of the growing demand for Bryant’s memorabilia.
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