The Nike Adapt platform creates a truly custom fit by combining an advanced power-lacing system, an app as well as continually updated firmware, and it’s featured in the all-new Nike Adapt BB sneakers. How does it work? When you step into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing pulls 32 pounds of force to secure the foot throughout a range of movement. “We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes. During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience,” said Eric Avar, Nike VP Creative Director of Innovation. Read more for a video review, hands-on pictures and additional information.
Photo credit: Recon Beat Lab
First, there were these Super Soaker sneakers, and now, Recon Beat Lab has unveiled a pair of Russell Westbook Game Boy-themed Jordans. These Why Not Zer0.2s sneakers, Westbrook’s signature shoe, sports a Game Boy-inspired color scheme, complete with a Game Boy cartridge hang-tag and even a Game Boy box that looks like a giant version of the classic portable game console. Read more for additional pictures and information.
Photo credit: Recon Beat Lab
During the early 1980s, a NASA scientist named Lonnie Johnson created a heat pump system, and was testing it in his bathroom. However, a powerful stream shot from his prototype made him realize that this could make a great water gun, thus the legendary water gun was born. The idea was then sold to Larami Toys, and they released the Power Drencher. This name wasn’t very popular at first, but popularity grew significantly when they renamed it the Super Soaker 50. Nike decided to pay tribute to the Super Soaker 50 with these Russell Westbrook sneakers modeled after the classic water gun in its iconic packaging with the original tagline of “The most powerful watergun ever!” replaced with “The most powerful point guard ever!”. Read more for additional pictures and information.
Photo credit: Devon Hains Photography
The last thing you’d expect for someone to do in the midst of a polar vortex is probably surfing in the frigid waters, but that’s exactly what Daniel Schetter decided to do on Lake Superior. Fortunately, photographer Devon Hains was there to capture all of the action. According to Hains, the photos were captured across two shoots: one on January 27 and other on January 30. The temperature was around -3° F, but the windchill was about -30° F. Read more for additional pictures. and information.
Yes, even Google has their own Super Bowl commercial, and this year, they decided to showcase their Google Translate service. Called “100 Billion Words”, it features the Pixel 3 XL and how “more than 100 billion words are translated every day” with the search giant’s translation service. It also features people using the app on their smartphones to communicate across different languages as well the built-in camera translation feature (pictured) to translate signs. Read more to watch the video.
Photo credit: CNET
TCL’s 55S405 55″ 4K Roku Smart LED TV will let you enjoy the next Super Bowl in ultra HD resolution, all for $349.99 shipped, today only, originally $599.99. The Roku TV Smart functionality offers access to over 4,000 streaming channels with more than 450,000 movies and TV episodes. The display pairs 4K Ultra HD picture clarity with the contrast, color, and detail of High Dynamic Range (HDR) for the most lifelike picture possible. Product page. Read more for another hands-on video and additional information.
Photo credit: Dextero
Fortnite: Battle Royale Twitch.tv streamer Tyler “Ninja” Blevins revealed today that he will be starring in a commercial for one of the biggest sports events in the world, the NFL Super Bowl LIII, and the commercial is set to air before the halftime show. In the teaser, we see Ninja talking to Pittsburgh Steelers wide receiver Juju Smith-Schuster, Michael Strahan, and of course, former hall of fame-bound quarter back Peyton Manning. Read more to watch the teaser and for additional information.
Microsoft has just revealed its Super Bowl 2019 commercial, and it showcases the inspirational stories of children who play Xbox games with help from their friends, family and the innovative Xbox Adaptive Controller. The face of this special controller has two large, domed buttons that can be mapped to any function using the Xbox Accessories app. It also sports a large d-pad, menu button, view button, and the Xbox home button found on the standard Xbox One controller. “The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us,” said the company. Read more to watch the Super Bowl spot.
The AmazonBasics Microwave with Alexa sounds good on paper, but just how useful is it? Amazon explores some failed Alexa devices that didn’t quite make it in their latest Super Bowl ad, featuring Harrison Ford, Forest Whitaker, “Broad City” creators Ilana Glazer / Abbi Jacobson, and astronaut twins Scott / Mark Kelly. Some of these failed gadgets include: an Alexa-enabled toothbrush, dog collar, and even a hot tub. Read more to watch the 90-second spot.
Amazon.com is no stranger to the Super Bowl, and this year is no exception. Alexa once again takes center stage, and several celebrities are back to help the voice assistant for Super Bowl LIII in the Amazon Beta Testing Program, which is described as “a top secret division which employs celebrities to test Alexa-enabled technologies. Stars include Harrison Ford, Forest Whitaker, “Broad City” creators Ilana Glazer / Abbi Jacobson, and astronaut twins Scott / Mark Kelly. Read more to watch all four of the teaser videos.