Photo credit: CampaignLive
Brooklyn-based product design company MSCHF injected 60cc of holy water from the Jordan River into the Nike Air Max 97, and calls them “Jesus Shoes”. They’re limited to 20-pairs in the world, and the insole is made from 100 percent frankincense wool, while the laces are home to a steel crucifix. MSCHF knew these would only appeal to a select few, so they six pairs to social influencers before posting them on StockX, a popular online retailer. Read more for a hands-on video preview and additional information.
No, these shoes were not made in collaboration with Nike, as they were bought from retail outlets and then handcrafted to what you see above. MSCHF won’t release them all at once, but instead in biweekly drops at 11 a.m. on every second and fourth Tuesday of each month, so if you’re quick enough, you just might be able to snag a pair.
We made the Jesus Shoe because we thought it would be cool to say we ‘walk on water’. It’s just a cool, premium product, but it can have a lot of different meanings for different people, which makes for a true MSCHF drop. We hand-crafted each piece, so there was a very limited batch of around 20,” said Gabriel Whaley, MSCHF founder.