Amazon Made for You is a new Fashion shop that lets users create custom tees tailored to their exact measurements and style preferences. Before starting, you’ll need to upload two photos to the app. This virtual tool is available directly on the Amazon app and lets users choose from a selection of two fabrics, eight different colors, preferred sleeve, shirt lengths and neckline. Shoppers must also input their height, weight and two photos of themselves to get measured for a “precise” fit. Read more for another picture and additional information.
Once users select their design, fabric and fit, Amazon’s technology automatically generates a virtual body double for users to visualize in a 360-degree view of what the garment will look like without having to try it on. This means potentially fewer returns and more happy customers. How much will one of these tees cost? Exactly $25 each. More information here.
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Amazon Fashion is continuing to solve online challenges, such as size and fit, by eliminating the need to select a traditional size and replacing it with a feature that gives customers more choices,” said the press release.