Today’s Apple announcement revealed iPhone OS 4.0 and iAd Mobile Advertising. The former will finally feature “multitasking [available only on 3G S and iPod Touch 2G], which Apple says is going to be the ‘best’ implementation in the smartphone space.” While iAd will bring mobile advertising to 3rd party developers, in the form of in-app advertisements. Apple will receive 40% of the revenue generated. Click here for first picture in gallery.

App switching is activated by double tapping the home button, which pulls up a “dock” of currently running apps, and Apple claims it can do this without hurting battery life or performance for the front app.

[via Engadget]

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