Today, Apple reported earnings of $13.06-billion net profit for Q1 2012, They sold “37.04 million iPhones in the first quarter of its fiscal year (which began last October), up 128 percent from the same sales period last year.” In related news, continue reading for a video tour of Apple’s new Grand Central store.

Apple specifically attributed its overall handset success to the release of the 4S, trumpeting the charming effect Siri has had on consumers. To boot, Sprint began selling iPhones with the launch of the 4S, adding a third major carrier to Apple’s smartphone sales effort.

[via Wired]