While New York may boast Apple’s infamous Cube, the new Apple Store in Convent Garden, London is touted as the world’s largest. For starters, there’s “a three-story square glass staircase, as well as a smaller spiral staircase at the opposite end of the store for good measure.” Video after the break. Click here for more pictures.

There’s the world’s longest Genius Bar too, with its own waiting area. Inside, 300 staff will attend to your every need. That’s more than any other Apple Store in the world, and includes sales assistants as well as professional-grade software trainers.

[via TelegraphElectricPig]