Thanks to Tropicana (juice), a “100,000 lumen artificial sun lit up the town of Inuvik, giving them long days during a winter that’s mostly shrouded in darkness.” Continue reading for the commercial.

…the important thing is that technology – as simple as affixing lights to a large helium balloon – gave light to 3,500 people who were otherwise mired in darkness.

[via Gizmodo]