Most probably don’t even know a Coca-Cola smartphone exists, but the company announced earlier this week that they will air three AI-generated commercials this holiday season. One of them was teased at Ad Age’s virtual Emerging Tech Summit, titled “Holidays Are Coming”.
This is basically a followup to their 1995 commercial, but rather than lug heavy filming equipment to snowy climates, the production was completed entirely with the help of sophisticated AI models, such as Runway, Meta’s MovieGen, Kling AI, etc. To create these AI commercials, Coca-Cola worked with Secret Level, Silverside AI and Wild Card studios.
- Make fresh sparkling water at the push of a button
- Includes: sparkling water maker, (2) quick connect 60L Co2 cylinders, (3) 1 liter dishwasher-safe BPA-free reusable carbonating bottles, and (2) 40 ml...
- Energy efficient, powered by Co2 cylinder Each cylinder carbonates up to 60 liters of water
We keep our roots in our heritage and what Coke is all about as a brand, but then connect the dots with the future and technology…and that was kind of a starting point [for the commercials],” said Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
