If you want to create a font, but want to add some excitement to the process, check out this nifty Toyota iQ clip put together by a couple font designers. Continue reading to get a behind the scenes look.

Designers strapped [a] professional race car driver in an iQ car, set him loose beneath a camera and custom software built by Zach Lieberman, and then proceeded to create a faster take on fonts.

[via Gizmodo]