Now that you’ve seen canned pizza, it’s only fitting that Domino’s unveils something strange to follow it up. Introducing Blu-ray pizza discs. According to David Ponce, “it looks like a regular label when you pop it in the DVD player, but as it spins and heats up the label changes and is replaced with the image of a pizza, while simultaneously releasing the smell of a fresh pie, right out of the oven.” Continue reading for a video and more information.

Also printed on the new label is the following: “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.”

[Sources 1 | 2]