EA introduced its Gun Club loyalty program at E3 2010 today. Members “will receive benefits ranging from in-game content unlocks, early access to beta tests and demos, as well as the hottest news and exclusive access to development teams.” More information.

The big thing they’ve come out with for Gun Club’s unveiling are early access to the upcoming Medal of Honor beta for owners of Battlefield: Bad Company 2 who happen to preorder Medal of Honor.

[via DestructoidEA]