Designed for 7 – 10+ year olds, Floor It! brings the arcade car racing experience to life. The basic idea is to get kids out and about instead of sitting at home playing video games. It’s currently being developed for Mattel. Pricing and availability have not yet been announced. Video after the jump (Flash required).

“The radio controlled cars sense and react to arcade racing style course conditions like oil slicks, turbo power-ups, water hazards, and more. The Floor It! race cars are controlled with a realistic free floating steering wheel.”

[Zerosign]