Photo credit: SWNS
Some may be familiar with TikTok’s latest cheese-pulling viral trend, and Doritos wanted to take it to the next level. So, they partnered with marketing agency VCCP London to set a new Guinness World Record for highest cheese pull by using a helicopter and a massive mountain of nachos at Cheddar Gorge in Somerset, South West England.
Inside this 16-foot by 14-foot nacho mountain was a pot containing a special 120 kg (265 lb) blend of of cheddar and mozzarella cheese. Induction knobs were used to melt this cheese before a helicopter flew over it and lowered a 4-foot-wide chip into the blend. Why did Frito-Lay decide upon this stunt? To celebrate National Guacamole Day of course, which happened to be on September 16 this year.
- ๐๐ถ๐ด๐ต๐๐๐ฒ๐ถ๐ด๐ต๐ ๐ฎ๐ป๐ฑ ๐ฃ๐ผ๐ฟ๐๐ฎ๐ฏ๐น๐ฒ - The drone is lightweight and compact, weighing...
- ๐ก๐ผ ๐ฅ๐ฒ๐ด๐ถ๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ก๐ฒ๐ฒ๐ฑ๐ฒ๐ฑ - Under 249 g, FAA Registration and Remote ID are not required if...
- ๐๐ ๐๐ฒ๐ป๐ฑ๐ฒ๐ฑ ๐๐น๐ถ๐ด๐ต๐ ๐ง๐ถ๐บ๐ฒ - Enjoy longer flights with DJI Mini 2 SE, which offers a 31-min max flight...
National Guacamole Day is the perfect time to launch an epic integrated campaign to celebrate Doritosโ Next Level Nachos and taking inspiration from movie trailers with helicopters, velociraptors and an iconic voiceover to boost the drama and match the crunch delivered by Doritos Dippers,” said Matt Lloyd, Creative Director at VCCP London.
