GE reveals a new holographic storage technology that allows them to fit 500GB on a single CD-sized disc. To accomplish this feat, “GE’s holographic storage uses the entire disc density for storage.” Video after the break.

While CDs are read in 2D space (one layer), and DVDs are read in much the same way (but with an extra layer+ of data)…Data drawn through chemical reactions floats if suspended in gelatin.

[via Gizmodo]