Thanks to the new Google One Pass subscription service, publishers can now set their own prices and terms for their digital content. Basically, “readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password.” Continue reading for a short video overview. Sign-up page.

With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them – offering subscriptions, metered access, “freemium” content or even single articles for sale from their websites or mobile apps.

[via GoogleBlog]