Sweden-based IKEA transformed children’s drawings into real plush toys for their “Soft Toys for Education” campaign. They received thousands of drawings from young artists worldwide representing the plush toy of their dreams, and then they carefully selected ten finalists and brought these designs to life. IKEA teamed up with Save the Children and UNICEF to donate $1 from every $15 sale to promote children’s education projects. Continue reading to see them all.
“IKEA has been running its Soft Toys For Education campaign for 12 years, but this is the first time they used toys designed by children. One dollar/euro from each purchase will go to UNICEF and Save The Children. It’s a great idea, but it’s not the first time we’ve seen it – Budsies also turned kids’ drawings into fun plush toys,” according to Bored Panda.
