The Los Angeles Chargers have once again stolen the NFL’s social media spotlight with a schedule release video that’s less a sports announcement and more a pixelated masterpiece crafted in the blocky sandbox of Minecraft. This nearly five-minute romp through a voxel-based gridiron is a love letter to both gamers and football fans, blending the Chargers’ signature wit with enough Easter eggs to make even the most dedicated Creeper hunter jealous.
should we REALLY make our schedule release video in minecraft?
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes pic.twitter.com/gxk31Dql5L— Los Angeles Chargers (@chargers) May 15, 2025
The Chargers’ social media team has been the NFL’s undisputed meme lords for years, with previous schedule releases channeling anime in 2022 and 2023 and The Sims in 2024. For 2025, they’ve leveled up, diving headfirst into Minecraft, the best-selling game of all time with 170 million monthly active players as of this year. The choice is genius: Minecraft’s universal appeal and endlessly customizable world make it the perfect canvas for the Chargers’ brand of playful chaos.
- LEGO MINECRAFT PLAYSET– Minecraft players, fans of the video game, and kids ages 10 and up can bring video game battle scenes to life with the...
- MINECRAFT FIGURINES – This hands-on building toy features characters from the popular movie, including Steve, Garrett, and Henry, plus a baby...
- INTERACTIVE FEATURES & ACCESSORIES – Kids use accessories, potions, and attachable handles to position characters as they recreate video game...
No one will ever top the Chargers 2024 schedule release pic.twitter.com/OJIcQvrc0a
— BetMGM 🦁 (@BetMGM) May 14, 2025
With permission secured from Microsoft (a flex the Indianapolis Colts fumbled, leading to their own Minecraft-inspired video being yanked), the Chargers’ video opens with a proud declaration: “Minecraft used with permission from Microsoft Corporation.” This isn’t just a legal flex—it’s a subtle jab at the Colts, whose own attempt at a Minecraft schedule release was deleted after rights issues and an ill-advised Tyreek Hill joke.
The video kicks off in a sprawling Minecraft world that’s equal parts NFL stadium and pixelated playground. This includes towering quartz-block scoreboards, redstone-powered fireworks, and a chicken jockey (yes, really) strutting through the scene.
The production quality is a step above what you’d expect from a sports team’s social media squad, with “very real-looking graphics” that rival dedicated Minecraft YouTubers. It’s clear the Chargers’ Senior Director of Production, Tyler Pino, and Senior Director of Digital and Social Media, Megan Julian, have honed their craft since Julian joined the team in 2018, back when she was a one-woman social media army.
