Mars One plans to send humans to colonize the red planet by 2023, according to company co-founder Bas Lansdorp. This is how he plans to finance the mission: “We will finance this mission by creating the biggest media event ever around it…everybody in the world can see everything that will happen in the preparations and on Mars.” Continue reading for a video and more information.

1. In 2023, the first four human settlers arrive on the surface of Mars, where they will live in living units and life-support units, previously established on the planet’s surface by uncrewed rover missions.

2. Every two years, another group of settlers will make the one-way trip to the Red Planet.

3. Chronicle the entire project in the format not unlike a reality television series (the project has already received backing from Paul Romer, a co-founder and executive producer of the show Big Brother).

[Sources 1 | 2]