The Mill Blackbird

Ever wonder how some car commercials are filmed? Well, many have probably used the Mill Blackbird, an electric vehicle designed to be skinned in post production, thanks to pre-mapped tracking points and 360° HDR mapping capability. To make sure the different vehicles are accurately represented, its frame can stretch up to 4-feet and widen by 10-inches. Continue reading for the full video and more information.

“If you’re a car person you probably feel a bit cheated watching that, but the advantages for the people shooting these commercials are obvious. ‘The biggest challenges facing automotive advertising are car availability, and subsequent model revisions,’ explains The Mill in the video above. The Blackbird does away with both of those issues and makes the whole process far more cost-effective in the process,” reports Peta Pixel.