Netflix House is set to take over shuttered department stores at Pennsylvania’s King of Prussia and the Galleria Dallas in 2025. These immersive media experiences will bring some of Netflix’s most beloved titles to life, including Squid Game, Stranger Things, and more.
Why these two locations? Netflix chose the locations because they are part of two of the most popular shopping centers in America that just so happened to have vacancies at former department store locations. The media experiences will span more than 100,000 square feet and include larger than life sculptures and a mural mash-up of characters from some of the most popular Netflix titles.
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At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings. We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways,” said Marian Lee, Netflix’s Chief Marketing Officer.
