That’s right, Olympus shot 60,000 pictures, developed 9,600 prints and shot over 1,800 pictures again (no post production) to create their stop-motion Pen Story commercial. Video after the break.

The Olympus Pen E-P1 is a beautiful Micro Four Thirds tribute the famous Pen half-frame SLR of the 1960s, so it’s only appropriate that the most distinctive part of their advertising campaign is inspired by a previous work.

[via Gizmodo]