You’ve seen the Coca-Cola lightsaber bottle, now check out the Pepsi Smart Can, which debuted at the Cannes Lions International Festival of Creativity in France. Put simply, it’s a 16-ounce can equipped with a digital screen, movement sensors, and cutting sound technology.
Pepsi calls it a “CANvas” for self expression. Unfortunately, the Pepsi Smart Can has not hit stores yet, as it’s only available to early adopters, creatives, and influencers in the sports, gaming, as well as music space. Think of this more as a dynamic marketing tool rather than something you’d find in a convenience store.
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This innovation showcases how design and marketing can collaborate to unlock new meaningful brand opportunities and brings to life our new visual identity and messages in an ever-changing digital landscape,” said Mauro Porcini, PepsiCo senior vice president and chief design officer to Fast Company.
