Razer RESPAWN is the chewing gum that eSports gamers probably never knew they needed, or at least that’s what the company wants you to think. It was created in collaboration with Mars Wrigley’s 5 gum and formulated with B vitamins as well as nutrients like green tea extract. Available in three flavors – Cool Mint, Tropical Punch, and Pomegranate Watermelon, with many of them already popular with RESPAWN’s mental performance drink line.
To develop this chewing gum, the team organized focus groups and taste tests studying the habits of gamers as well as what they consume while gaming to determine the best gum offering in form factor, ingredients, and taste. After countless adjustments, the perfect flavors and formula were concocted. Available now at select retail outlets.
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RESPAWN was created to address the clear market for food and beverage products in gaming that help players maintain focus and mental agility during gameplay, without the intense rush provided by many energy products. Mars Wrigley brings with them immense experience and market leadership in the gum category and was a perfect partner for our new consumable line,” said Sean Driscoll, Senior Product Evangelist for Respawn Ltd.
