SEGA Corporation announced today that it will officially acquire Angry Birds maker Rovio Entertainment for $775-million USD. The company plans to take-in Rovio’s live-operated mobile game development capabilities, as well as expertise in mobile game operation, to accelerate the development of mobile-compatible and multi-platform-supported version of SEGA’s existing game IPs.
Mobile game operator Rovio created titles that have been downloaded over 5 billion times and is best known for the global Angry Birds brand, which started as a popular mobile game in 2009. Angry Birds has since then evolved from video games to various entertainment including movies, anime, and consumer products through brand licensing.
- Pay tribute to the classic Sonic the Hedgehog video game and recapture the magic in LEGO style with this brick-built version of the famous game level
- Includes a Sonic the Hedgehog LEGO minifigure, Dr. Eggman with buildable Eggmobile, Moto Bug with 2 face options, and Crabmeat figures
- Push the lever and launch the LEGO Sonic minifigure for Super Sonic jumps to evade the Bug and Crabmeat LEGO Sonic figures and collect the rings
I grew up playing Sonic the Hedgehog, captivated by its state-of-the-art design. Later, when I played Angry Birds for the first time, I knew that gaming had evolved into a true mainstream phenomenon, with the power to shape modern culture. Joining Rovio has been an honour and I am proud to have seen Angry Birds continue to grow, as we released new games, series and films,” said Alexandre Pelletier-Normand, CEO of Rovio.
