With a transparent LCD display and ultraslim design, the Sony Ericsson Xperia Pureness — codenamed Kiki — appeals to business and casual phone users alike. Pricing has not yet been announced. Videos after the break. Click here for first picture in gallery.

What we do know, however, is that it will be officially launched in November 2009 “through selected retail distribution channels in key cities around the world”.

[via Engadget]