Gamescom usually sells the next console, the next season pass, the next reason to stay up too late. This year IKEA arrived with a nine-piece line called YXSTABY, built with Xbox designers piece by piece, and the pitch is quieter than the hall around it. Play now happens on sofas, at kitchen tables, between homework and dinner. These objects are meant to roll in for that hour and roll back out without turning the room into a cave.
IKEA has established a furniture empire that transforms our living rooms into flat-packing hubs and kitchens into comforting havens, but this latest move takes the business to a whole new level. In the UAE, where they’ve been operating for over 30 years, a completely new line of products known as the Phone Sleep Collection arrived softly at bedtime. No, these are not full-sized beds for your duvet. Instead, they’ve been scaled down to the size of your phone, which has most likely spent many late nights by your bedside.
While paragliding on a couch is more thrilling, the AI-designed IKEA x SPACE10 ‘Couch in an Envelope’ is a much more interesting concept. This innovative furniture piece weighs 10kg, yet can be folded down into an envelope for easy transportation.
IKEA teamed up with social business Little Sun to launch two solar-powered LED lamps. Launching April 2023 in select markets, both models have designs inspired by the Sun and how the Earth rotates around it. The light source is shaped like a half-sphere, which is furthger enhanced through the reflection of a mirror to create a shining sun.
At just $15, the stylish IKEA VAPPEBY portable Bluetooth speaker combines form and function, promising 80-hours of total playtime at 50% volume. It comes in black, yellow and red colors, with all three easily pairing with compatible Bluetooth-enabled devices including smartphones, tablets, game consoles as well as computers.
Accurately tracking indoor quality just got a lot easier, thanks to the IKEA VINDSTYRKA. This smart air quality sensor not only measures, but also lets you monitor indoor air pollutant levels. Since particulate matter (PM2.5) is not visible with the naked eye, VINDSTYRKA’s display shows the current PM2.5 levels, humidity, temperature, and total volatile organic compound (TVOC).
The Ingka Group has just launched IKEA Kreativ, an AI-driven digital design experience. This offering from the largest IKEA retailer features an intuitive new experience that gives customers a lifelike, fully integrated way to design and visualize their own living spaces using their computers or smartphones.
The IKEA Swedish House Mafia OBEGRANSAD record player was announced at the IKEA Festival in Milan today, and it’s just one of three products from the special collection. This collection aims to offer a solution for the home setup, regardless if you’re a producer, DJ, musician, or just want to listen to music.
