Ray-Ban Meta smartglasses are nothing new, but these Super Bowl ads definitely cost the company at least $8-million USD. In the first ad, we can see actor Chris Pratt donning the AI glasses to identify a piece of fine art—specifically, ‘Comedian’ by Maurizio Cattelan, that looks like a banana duct taped to the wall.
Photo credit: Shaq
You’ve seen the armored Lucid Air, now check out Shaquille O’Neal’s Lucid Air coupe, which is touted as the world’s first. Why? It started out as an electric sedan, but West Coast Customs did some major work to ensure a comfortable fit for the 7’1” NBA legend.
GROWL debuts the world’s first AI-powered interactive boxing and fitness coach, complete with Unreal Engine-based games. The machine boasts a multi-camera 3D motion tracking system that captures your every move.
Photo credit: Joerg Mitter / Red Bull Content Pool
Red Bull’s F1-engineered wingsuit foil has set a new 12.5km BASE world record, piloted by Austrian Peter Salzmann. More specifically, he flew without engine propulsion for nearly six minutes, covering a distance of 12.5 km that included an altitude difference of 3,402m.
Ever wonder what it’s like to ride the world’s biggest 3D-printed hydrofoil? If so, then Daniel Riley of RCTestFlight has just the video series for you. The story began when he 3D-printed a miniature hydrofoil to test and the rest is history.
Red Bull photographers used a drone to capture the world’s first bike flip on a moving train. This feat was attempted by Polish BMX cyclist Dawid Godziek, the 2024 Slopestyle World Champion, who successfully performed various stunts on a moving train that reached speeds of up to 14.3 mph (23 km/h).
It may be a while until we see an official GoPro go-kart, but strapping a few of the cameras onto a sprint boat does provide similar thrills, or at least for the ones watching the footage. That’s exactly what Jason and Sam Christ did when racing around Oregon’s Ontario Speedway in the Super Modified class.
Google’s AI-powered DeepMind robot can now play table tennis and actually beat its human opponents. Training this AI model combined reinforcement learning in a simulated physics environment and using that data during real-world examples.
Google’s new Team USA, Dear Sydney video teases the future of AI-infused Olympics commercials. The commercial begins with a father talking about his daughter, an aspiring rack-and-field athlete, who wants to send a fan letter to Olympian and 400-meter-hurdle world record holder Sydney McLaughlin-Levrone.
