Adidas recently opened a new store in Paris, called the “mi Innovation Center” (mIC) that is claimed to be their most technologically advanced retail outlet in the world — letting customers try on virtual shoes. Video after the jump.

The mIC offers consumers customization in technology, style, and design, using unprecedented innovations such as a configurator, laser and infra-red technologies, commands generated by gesture translation, a virtual mirror, a digital 3-D universe and radio frequency identification

[via FreshCreation]

Adidas recently opened a new store in Paris, called the “mi Innovation Center” (mIC) that is claimed to be their most technologically advanced retail outlet in the world — letting customers try on virtual shoes. Video after the jump.

The mIC offers consumers customization in technology, style, and design, using unprecedented innovations such as a configurator, laser and infra-red technologies, commands generated by gesture translation, a virtual mirror, a digital 3-D universe and radio frequency identification

[via FreshCreation]