Addiction specialist Dr. Patrick Bordnick (University of Georgia) is employing a new method of therapy to help people quit smoking: virtual reality. Video clip after the jump.

It’s all about creating a virtual world which will help the smoker learn how to deal with the surrounding smoking triggers, and ignore them. The intended goal of any virtual reality therapy is to prepare people with the tools to effectively battle both the physical and psychological addiction

Addiction specialist Dr. Patrick Bordnick (University of Georgia) is employing a new method of therapy to help people quit smoking: virtual reality. Video clip after the jump.

It’s all about creating a virtual world which will help the smoker learn how to deal with the surrounding smoking triggers, and ignore them. The intended goal of any virtual reality therapy is to prepare people with the tools to effectively battle both the physical and psychological addiction