According to American Technology Research (ATR) analyst PJ McNealy, Nintendo has already initiated Wii production and believes it could hit store shelves “in October and perhaps even late September”. In comparison, “the PS3 is set to ship in Europe and the US on 17 November”.
Alternatively, Nintendo is simply making sure it suffers none of the supply problems that have dogged new videogame console launches in the past. Nintendo has said in the past that the Wii will retail in the US for $250 or less, and no more than ¥25,000 ($220/£119/€174) in Japan. It also expects to have shipped more than 6m of the machines by March 2007