At first glance, the aerial skyline you see above may seem to either be from a dream / movie, or just another computer-generated image, but it’s actually a real pool in Mumbai, India. Yes, “Ogilvy & Mather’s Mumbai office created this pool–which viscerally suggests the consequences of unchecked global warming–to call attention to HSBC’s environmental initiatives.” Continue reading for another picture and more information.
HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, thus educating people on minimizing climate change in a less theoretical manner.
