Humans tend to see things in random objects, like clouds, or fruits and vegetables in this case. Pareidolia is the official term, and it’s the psychological phenomenon involving a stimulus (an image or a sound) which is perceived as significant. It’s the audiovisual form of apophenia, which is the perception of patterns within random data. Combined with apophenia and hierophany (manifestation of the sacred), pareidolia may have helped ancient societies organize chaos and make the world intelligible. Continue reading for more.
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