Did you know that Starbucks also has a secret menu, just like In-N-Out? That’s right, you can order a Biscotti Frappucino, Rasberry Cheesecake, Blended Strawberry Lemonade, and lots more on your next trip. We have rounded up fifteen more interesting facts you may not have known about the company. Continue reading to see them all.
In 2009, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses “inspired by Starbucks.”
CEO Howard Schultz says the unbranded stores are a “laboratory for Starbucks”. The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer, and hosted live music and poetry readings.
It has since been remodeled and reopened as a Starbucks-branded store. Another is Roy Street Coffee and Tea at 700 Broadway E., also on Capitol Hill. Although the stores have been called “stealth Starbucks” and criticized as “local-washing”, Schultz says that “It wasn’t so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks.