London-based company CLR CFF has created the world’s first colorless coffee, and it’s not just an optical illusion. This drink is brewed with high quality Arabica coffee beans and pure water, while promising a ‘fresh, aromatic taste and flavor’ that doesn’t need sugar or milk. The team spent three months experimenting with different brewing methods before arriving at the final recipe, one that has even more caffeine than a shot of espresso.
Founded two Slovakian brothers, David and Adam Nagy, and based in London, production relied on physical processing rather than chemicals, adding an air of mystery to how they achieved the transparency. It debuted in the UK, initially available at select retailers like Selfridges and Whole Foods, as well as online for £5.99 per two 200-ml bottles (roughly $7.50 USD at the time). It gained attention quickly, with mixologists even experimenting with it in cocktails, and it was pitched as a refreshing, ready-to-drink option for caffeine lovers.
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