Adobe Project Primrose Dress Fashion Technology Video
Adobe Project Primrose was teased at the company’s MAX 2023 conference this week and it is an optical illusion to say the least. The project aims to blur the line between fashion and technology, demonstrating the potential for flexible textile displays by turning clothes into creative canvases.



This fully interactive dress boasts infinite style possibilities, as it’s capable of displaying content created with Adobe Firefly, After Effects, Stock,and Illustrator. The scale-like displays you see in the demonstration allows the wearer to refresh each one near instantly.

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Adobe Project Primrose Dress Fashion Technology Video

Adobe Sneaks are a can’t-miss, fan-favorite moment at MAX every year, and for good reason – nothing is more inspiring than brilliant employees demonstrating cutting-edge technologies that might power future Adobe products. Our passion for creators is at the heart of each Sneak, and this year’s showcase highlights exciting new ways generative AI and 3D technologies can supercharge creative expression, reimagining what Adobe tools make possible,” said Gavin Miller, vice president and fellow of Adobe Research.

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