HMD Global, the company still making Nokia devices, partnered with Heineken to launch ‘Boring Phone’. You won’t find any smart features, as it was designed to take you back to a time when smartphones weren’t a thing, meaning communicating over SMS rather than social media.
However, it does come equipped with a camera, dual SIM card support, 4G data connectivity, a 3.5mm headphone jack, and a MicroUSB port for charging. On a full charge, you get up to a week of standby time, thanks to there being no apps besides the classic Snake game. Limited to 5,000-units worldwide, it’s set to be introduced at Milan Design Week on April 18. There’s no word yet on pricing.
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Smartphones are too interesting for social life. They distract us from what’s in front of us, our friends. That’s why you need a boring one. Heineken and Bodega present a phone made to take you back to a time when smartphones weren’t a thing,” said Heineken.