Adobe Firefly Video Text-to-Video Generator Public
The Adobe Firefly Video model is now available to the public, and it most certainly rivals OpenAI’s Sora text-to-video generator. Filmmakers can use it to generate custom b-roll that exactly matches their vision, craft dynamic visual effects, or just for designing motion elements.



Unlike the competition, Adobe Firefly Video lets you control even more details with advanced camera settings such as camera angle, shot angle, and motion. Or, select from either vertical or horizontal aspect ratios. all the while giving you the ability to add keyframes at the start and end to better guide video generations. Try it out here.

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Film is an inherently technical medium, and I’ve always embraced new tech, including artificial intelligence, in my work. As someone who went to art school before transitioning to a career in filmmaking, I believe that protecting the rights of artists always comes first. Adobe has kept their word to create a safe place for creatives, and their approach with the Firefly Video Model promises a better future where we can build innovative AI tools that don’t alienate artists along the way,” said Paul Trillo, Filmmaker.

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