Photo credit: Coche Spias | Jaguar
The highly anticipated all-electric Jaguar concept vehicle has reportedly leaked ahead of its official reveal. This comes after the automaker’s controversial rebrand that is claimed to be defined by Exuberant Modernism, or a creative philosophy that embraces bold designs, unexpected and original thinking.
No technical specifications have been revealed, but we can clearly see the exuberant use of color, which is now a cornerstone of the Jaguar brand’s new brand identity. The EV itself aims to celebrate modernism by seamlessly blending the upper and lower sections of the car in visual harmony.
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Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’. Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless,” said Professor Gerry Mcgovern Obe, Chief Creative Officer at Jaguar.
