Samsung unveils a new cell phone concept that opens “like a book to reveal a flexible OLED big enough to handle those cute puppy videos that no plain-vanilla, 2.5-inch display can do justice.” Video after the break.

Cellphones are caught in this awkward spot where they’ve got to be small — like pocketable, doesn’t-look-ridiculous-on-your-face small — and yet somehow big enough to pack an expansive, pretty display that’s capable of displaying a lot of stuff at once.

[via Engadget]