Designed by Foster + Partner and located along Chicago’s beautiful riverfront, the Apple Michigan Avenue store officially opened today. Unlike other Apple Stores, this one boasts a 111-by-98 foot carbon-fiber roof designed to look like a giant MacBook from above, though the iconic logo was removed for unknown reasons. The entire structure is supported by four interior pillars to provide guests with an obstructed view through its 32-foot glass facades. Continue reading for another video, more pictures and information.
“Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday,” said Angela Ahrendts, Apple’s SVP of retail.