Apple has just released three new iPhone ads: Lonely Planet, Cro-Mag, and Vicinity. These basically “focus on the App Store and the ease of downloading new iPhone applications wherever, whenever you like.” Videos after the break.

“Cro Mag” shows Cro-Mag Rally, recently reduced to $5.99US, and actually demos the gameplay briefly before showing one of the interesting challenges of iPhone gaming — the phone call that interrupts your game.

[via TUAW]