Audi Holoride The Walt Disney Company
Audi’s new spin-off company, Holoride, announced at CES 2019 today that they have teamed up with The Walt Disney Company to bring the virtual reality experience into the backseat of every car. This startup uses an open platform that enables any automaker as well as content developers to create reality formats that fit their vehicles using “elastic content,” which is automatically generated for each journey. Read more for a video and additional information.



The company claims that each one of Holoride’s experiences is specifically tailored to the length of a route programmed in the car’s navigation system. Marvel’s Avengers: Rocket’s Rescue Run is the first game to be demonstrated on the system and if the car accelerates or brakes, the VR environment does the same.

“In addition, the experience would be tailored to the drive route: In one demo, passengers “see” a cartoon-like, brightly colored town with intersections that match up to the real-world intersections the car is driving past. In another mock-up, users “fly” through a prehistoric landscape and turn left or right, soaring over dinosaurs, as the real-world car steers along the road,” reports CNET.