BMW introduces ‘Hypnopolis’ in Fortnite, an island that doubles as a gamified car created centered around the new iX2 ahead of its launch. This futuristic city that combines next-generation technology with nature, and players can view the most famous architectural landmarks of the BMW Group including the company headquarters known as the “Four Cylinder”.
The highlight of Hypnopolis is the Car Creator, which can be accessed below the double cone in BMW Welt and is unlocked by completing various challenges. Players will be able to design the new BMW iX2 according to their individual preferences initially in prototype form. Once the vehicle is officially on October 11, 2023, additional paint finishes, series rims and interior options for the new BMW iX2 Car Creator will become available. For those interested, the Island Code is: 3541-0917-2429.
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We design creative interactions and individual experiences that reflect BMW’s innovative power in the digital world. In doing so, we use the Web 3.0 potential to intensify the digital brand experience and create an active community. Our island in the online video game Fortnite opens up new dialogue opportunities with Next Gen target groups and brings the brand to life in the hands of the players,” said Stefan Ponikva, Vice President BMW Brand Communication and Brand Experience.
