Developed by Korean interactive artist JonPaSang for the Hyundai Motor Group, the mind-blowing “Hyper-Matrix Cube Wall” consists of a massive grid of white styrofoam cubes, each approximately 1 x 1 foot in size, moving in various ways. Continue reading for the video and more information.

Inside, viewers can enter various rooms with lights that change or an auditorium wall that shifts and breaks into the third dimension.

It starts out as a simple cube and builds into a complex and beautiful pattern. These installations are all used to promote the ideas of motion, adaption, and a “constantly changing corporate brand image” states the design’s architect.

Bonus Video – How It’s Made

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