Yes, the mechanical heart shown in this commercial was made “entirely from Sony gear, including parts from BRAVIA TVs, Blu-ray players, VAIO laptops, Cybershot cameras, PS3s, and even the odd Walkman.” Continue reading to watch.

As much as we’d like this to be a still from a new, secretly-in-development Cronenberg movie, it’s actually an image of the nightmare-inducing mechanical heart that stars in a new series of Sony ads.

[via Engadget]