Doritos 3D Crunch Snack
For those who either weren’t around in the 1990s or just never tried them, Doritos 3D is essentially a puffed version of the chip that was discontinued in the United States in the mid-2000s. Think of them as “Doritos-meets-Bugles”, with original flavors including Jalapeño Cheddar, Nacho Cheese and Zesty Ranch. The company announced late last month that it would be making comeback on December 28th in Chili Cheese Nacho and Spicy Ranch flavors.



Sporting the same three-dimensional shape, the new Doritos 3D Crunch and Chili Cheese Nacho flavor marks Frito-Lay’s latest expansion in the hot-and-spicy food category, one of the fastest-growing segments in the food industry. Actress Ali Landry is back again to promote the snack and launch a nationwide challenge.

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Doritos 3D Crunch is one of our most anticipated product launches ever. What’s exciting is that we didn’t just bring back the original — we’ve evolved it to reflect the snacking trends of a new generation. We’re thrilled to introduce a new version at a time when we all could use a small moment of joy,” said Rachel Ferdinando, SVP and CMO, Frito-Lay North America.

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