Here’s something you don’t see everyday: a talking shoe. Google’s Talking Shoe was created for their Art, Copy, Code tech-powered advertising project, and is basically an Adidas basketball sneaker equipped with an accelerometer, a gyroscope, and Bluetooth connectivity. Continue reading for a video and more information.

Google touts it as “a smart sneaker with personality that can broadcast its story to the web.” Thanks to the embedded components, the shoe is able to transmit the movements and position of the wearer wirelessly to the internet. This data is then sent to an app that parses the information and responds to the wearer with interesting comments.

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